A popular bagel chain now has a second Long Island location on the East End.

The viral chain PopUp Bagels is opening its doors in Westhampton Beach Friday.

The shop, which touts itself as “Not Famous, but Known®”, says they will continue to serve their same hot, whole bagels and rotating schmears.

As part of the celebration, the company is partnering with Southampton’s iconic Tate’s Bake Shop to introduce a limited-time only Chocolate Chip Cookie schmear.

The grand opening party is Friday morning from 8 a.m. to 11 a.m. at the spot at 130 Main St.

As News 12 has reported, there is already one PopUp Bagels in operation in Roslyn and another lease approved for Garden City.